Your Social Marketer, Inc.

Block

Where Strategy
meets Purpose

PUBLIC HEALTH & SOCIAL SERVICES MARKETING

A small, woman-owned communication and technical assistance firm dedicated exclusively to public health and social services sectors, bringing campaigns to life that create real change in communities.

We take a 360-degree view of a public health problem to identify the barriers and facilitators of desired behavior change. Based on these insights, we design an integrated solution strategy that combines individual, community, and systems-level approaches.

COMMUNICATION SERVICES:

Community Participatory Audience Research
Behavior Change and Messaging Frameworks
Brand Development
Content, Copywriting, Creative Services
Website Development
Linguistic and Cultural Adaptations
Grassroots Marketing and Narrowcasting
Events and Conferences
Local and Regional Media Campaigns

TECHNICAL ASSISTANCE, TRAINING & CAPACITY BUILDING

Strategic Planning and Partner Engagement
Resource/System Mapping
Training Development & Delivery
Learning CollaborativesYouth
Co-Creation Models

FEATURED WORK

Overdose to Action Media Campaign

Youth Suicide Prevention Network

Never a Bother

9 REASONS
TO PARTNER
WITH US!

Subject Matter Expertise

Add us to your team to inform content, manage advisory panels, and translate science into audience friendly messaging. Our team offers a unique skill set and approach, combining social marketing and technical assistance (TA) expertise, to equip individuals with the beliefs, knowledge and skills they need to engage in healthy behaviors, while preparing organizations to help their communities engage in effective prevention and crisis response efforts. Subject matter expertise includes: Suicide Prevention, Substance Use Prevention, Harm Reduction, Mental Health, Stigma Reduction, Adverse Childhood Experiences, Violence Prevention, and Youth Engagement

Audience Insights

Audience Insights Translated Into Behavior Change Models and Messaging Frameworks

In 2022 YSM conducted a series of listening sessions with BIPOC youth across California. Insights translated into a behavior change model revealed a shared belief as the core barrier to seeking help during a mental health crisis: youth didn’t want to burden others. This helped the creative team at our partner agency Civilian to create the Never a Bother youth suicide prevention campaign. Watch sizzle reel.

Technical Assistance

Technical Assistance, Strategic Planning, and Training Initiatives

Our 360-Degree ABC Approach APPLIES national models, best practices and innovation, BUILDS on local strengths and needs, and is COLLABORATIVE, listening to individuals and engaging the community and cross-sector partners. Most recently, YSM technical assistance team supported 33 cross sector county teams with strategic planning as part of the Striving for Zero Suicides Learning Collaborative funded by the Commission for Behavioral Health, facilitated a storytelling workshop for survivors of suicide loss in Shasta County, and developed a violence prevention strategic plan in partnership with Riverside University Health Systems Public Health (RUHS-PH).

System Flow Mapping

In partnership with the Center for Applied Research Solutions and the UCLA Agile Visual Analytics Lab, YSM supported 10 California counties with assessing how youth entered their local crisis response system and how they were supported, or not, once they did. A structured system mapping process included a facilitated self-assessment, baseline and final system flow maps, and cross-sector analysis across six components: surveillance, rapid reporting, crisis access and coordination, school system integration, healthcare integration, and postvention. Maps were refined through facilitated partner meetings with stakeholders from public health, behavioral health, hospitals, schools, and law enforcement, supported by intensive technical assistance including protocol review, meeting facilitation, partner surveys, and support translating maps into action steps. Read the paper published by UCLA to learn more.

Community Participatory

Community Participatory Cultural and Linguistic Adaptations

As part of the Know the Signs suicide prevention campaign, YSM oversaw the cultural and linguistic adaptation of suicide prevention materials into nine languages. The process followed a
community participatory process with funding for community-based organizations to co-facilitate workgroups, oversee adaptation, and to disseminate the materials. The Suicide Prevention Resource Center funded and published the guide “How to Create Culturally Responsive Suicide Prevention Materials” featuring this work as a best practice. Read the guide to learn more.

COMMUNICATION SERVICES:

TECHNICAL ASSISTANCE, TRAINING & CAPACITY BUILDING

FEATURED WORK

9 REASONSTO PARTNERWITH US!

9 REASONS
TO PARTNER
WITH US!