Riverside County faced a sharp rise in opioid overdoses and deaths, especially among Hispanic/Latinx and White youth ages 15–24. Our multi-year campaign delivered life-saving overdose instructions in digital and print formats including TikTok, YouTube, Instagram, Connected TV, Snapchat, movie theatres, and outdoor media near schools and community centers. Parent-focused initiatives enhanced knowledge and preparedness, while community partnerships ensured sustained impact.
Riverside County’s Opioid Use Media Campaign
